6/2/08

Average Day Design






The idea behind the design :

MoMA Store Explains:
Average Day at the Museum is a schematic illustration from 1940 depicting the everyday activity within
The Museum of Modern Art's newly opened building on Fifty-third Street. The artwork was created for MoMA's Annual Report to the Board of Trustees and Corporation Members.
The Average Day at the Museum product collection features this vintage imagery from the Museum Archives and celebrates the Museum's rich history and ability to grow and evolve over time.

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